Covid Hunter
Collaborating with Stem Cells Arabia, we produced a video campaign to unveil their innovative COVID-19 detection tool, presenting
Tababa
An eight-episode web series, each tackling a societal issue that most people suffer from or practice involuntarily while unaware of the consequences and harm it entails.
- The web series ‘Tababa’ generated a combined local and regional reach of 12,831,470 and a viewership of 11,437,057 on its three social media platforms alone.
- A local TV channel, Amman TV, re-broadcasted ‘Tababa’ twice in prime-time slots during the month of Ramadan.
- Over 185 social media influencers- including 31 agencies or organizations working on societal issues addressed in the episodes- shared Tababa’s content on their social media platforms.
- ‘Tababa’ was featured in at least ten local and regional written publications, two radio broadcasts, and one TV appearance. In addition, Tababa was represented in the Women’s Film Week.
- Tababa’s content was featured in three local educational institutions.
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