The Community Cohesion Enhancement Project aims to study and understand the impact of the digital world on individuals and society, with a focus on the risks and negative behaviors associated with the use of digital platforms, such as misinformation, cyberbullying, body image pressure, and content manipulation. The project seeks to raise awareness and promote digital responsibility in a way that positively contributes to strengthening social cohesion.

The project is based on a range of interactive and research-driven activities that combine awareness-raising with data collection, aiming to gain a deeper understanding of individuals’ experiences with digital harm and to develop effective community-based responses.

Tier (1) Script

• Child Protection (Ep. 1): Recognising that figures surrounding a girl symbolise the risks of algorithmic manipulation when children are unsupervised.
• Fake Personas (Ep. 2): Identifying that creators adopt multiple personas to exploit trends and trigger emotional responses for financial gain.
• News Tactics (Ep. 3): Recognising that provocative or misleading headlines are used to maximise views and shares.
• Toxic Alpha Podcasts (Ep. 4): Identifying the exploitation of psychological vulnerabilities (e.g. anger, frustration) as the primary influence tactic.
• Influencers (Ep. 5): Recognising that curated lifestyle content presents an incomplete reality, designed to attract attention and generate profit.
• Bullying and Suicide (Ep. 6): Understanding that harmful online behaviour carries real-world consequences and should not be minimised due to its digital nature.

Tier (2) Chex

Recognition video (Ep1): N/A [excluded from analysis as it was not Tactic Literacy focussed and served as an introductory preface to the series).
Dopamine/Speed (Ep 2): Recognizing that the reason why algorithms rely on displaying very fast, high-energy videos is to weaken critical thinking and ensure users stay on the platform.
Tragedy Economy (Ep 3): Recognizing that feelings have been turned into a resource exploited for material gain and digital fame
Privilege of Disconnection (Ep 4): Identifying that apps are precisely designed to drain attention and create addiction.
Digital Assassination (Ep 5): Recognizing that the primary social motive which drives people to rush into believing or sharing offensive content targeting women and girls is the existence of pre-existing bias that makes a woman’s reputation an easy target for blackmail and immediate social judgment pre-existing biases used in online reputation attacks.
Gaming Drivers (Ep 6): Identifying that the primary driver that makes contemporary games an environment with such a strong social impact is because they have transformed into alternative communities with their own rules and leaders, away from adult supervision
AI Thinking Replacement (Ep 7): Recognizing the danger of using AI as a substitute for reasoning and psychological support.
Surveillance Capitalism (Ep 8): Understanding that individual data is used as a tool to predict and control behavior.
Algorithmic Realm (Ep 9): Recognizing that curated feeds give us an incomplete picture of people, causing us to form wrong judgments based only on what we see.
Systemic Metrics (Ep 10): Understanding how metrics like “views” influence personal emotions and cause the adoption of system logic.

Tier (3) AI

Tier (4) Interactive Theatre Shows – 7 Performances

The Community Cohesion Enhancement Initiative delivered seven interactive theatrical performances in Irbid, Mafraq, Amman, Karak, Ma’an, Zarqa, and Russeifa. The performances addressed contemporary issues related to the digital world, such as misinformation, body image pressure, and image manipulation, through realistic scenes that stimulate critical thinking and discussion

Tier (5) Focus Lab + Focus group- 4 sessions

The Focus Lab and Focus Group sessions were conducted with the aim of presenting awareness videos on digital risks, followed by data collection to assess participants’ understanding and enhance digital awareness and social responsibility. In addition, focus group discussions were held in four governorates (Amman, Irbid, Zarqa, and Karak) to gather the views and feedback of a group of individuals on the topic of digital harm and its impact on their lives.