Collaborating with Stem Cells Arabia, we produced a video campaign to unveil their innovative COVID-19 detection tool, presenting its capabilities effectively.

 We collaborated with Diva Jewelry Jordan, curating and producing high-quality visuals and reels for an impactful social media campaign, showcasing their exquisite jewelry collections

Interactive theater, driven by principles of engagement, authenticity, targeting specific audiences, and interactivity, aims for meaningful impact. It triggers involvement and ownership, moving beyond instructions to instill care and participation. Authentic narratives tailored to audiences validate experiences. Interactivity explores beliefs and behaviors collaboratively, seeking positive resolutions. These shows offer a lens to examine personal narratives and life complexities, allowing a safe exploration of societal issues, fostering discussions, and facilitating positive outcomes.

In 2020, a compelling trio of videos addressed critical aspects of navigating the COVID-19 pandemic. The first video depicted the much-anticipated return to schools post-lockdown, capturing the excitement and adjustments students experienced. The second video centered on essential precautions to prevent COVID-19 transmission, emphasizing responsible behaviors and safety measures to protect individuals and communities. Lastly, the third video introduced a novel tool for detecting the virus, shedding light on innovative advancements in identifying and combating the pandemic. These concise yet informative videos served as invaluable resources, aiming to inform, educate, and empower audiences during a time of uncertainty and change.

Designed and produced in 2021, for the Royal Health Awareness Society (RHAS), this impactful project comprises four concise 2-D animation videos. Each video focuses on a specific disease—hypertension, COVID-19, diabetes, and childhood obesity—providing essential insights on prevention methods. Tailored for public health centers, these succinct yet informative animations serve as invaluable tools to raise awareness. Seamlessly blending education and accessibility, these videos empower audiences with crucial knowledge on disease prevention, contributing significantly to promoting health consciousness within communities.

The campaign crafted in partnership with the Jordan Olympic Committee is an inspiring portrayal of perseverance and dedication, consisting of a feature video and 10 shorter clips. These videos delve into the challenges and relentless efforts undertaken by several exceptional Jordanian athletes, representing diverse sports and genders. Focused on the resilience and hard work behind their successes, this campaign aims to motivate youth by showcasing the determination and sacrifices made by these athletes on their paths to achievement. Through these compelling narratives, the campaign resonates with the audience, emphasizing the grit and commitment required to triumph in the world of sports.

“Jalta Series,” produced in 2022, offers a refreshing take on societal dynamics through the lens of social comedy. This 30-episode series dives into the intricacies of neighborly interactions, deftly weaving through various societal issues. Set against a backdrop that mirrors everyday life, the show delves into the complexities of community relationships, touching on themes that resonate universally. Airing on ROYA TV, the series boasts a talented ensemble of Arab and Jordanian acting luminaries, including the charismatic Jenny Esber, the seasoned Amal Dabbas, and the captivating Zuhair Noubani. With its engaging storyline and relatable characters, “Jalta Series” promises a delightful and thought-provoking exploration of human connections within a vibrant and diverse community.

An eight-episode web series, each tackling a societal issue that most people suffer from or practice involuntarily while unaware of the consequences and harm it entails.

• The web series ‘Tababa’ generated a combined local and regional reach of 12,831,470 and a viewership of 11,437,057 on its three social media platforms alone.
• A local TV channel, Amman TV, re-broadcasted ‘Tababa’ twice in prime-time slots during the month of Ramadan.
• Over 185 social media influencers- including 31 agencies or organizations working on societal issues addressed in the episodes- shared Tababa’s content on their social media platforms.
• ‘Tababa’ was featured in at least ten local and regional written publications, two radio broadcasts, and one TV appearance. In addition, Tababa was represented in the Women’s Film Week.
• Tababa’s content was featured in three local educational institutions.