Phenix Center for Economic and Informatics Studies, in cooperation with CARE International Jordan, has conducted the present study aimed at understanding the obstacles that hinder the establishment and management of small and micro enterprises by women in Jordan. The study seeks to examine the facilitating factors, determinants, and opportunities that currently shape the labor market environment in Jordan. It also evaluates existing policies and programs that promote and support female entrepreneurship, while identifying any gaps in these initiatives. The study further analyses whether social norms and perceptions of gender roles affect women's ability to start and run businesses in male-dominated areas. It explores women's perceptions and attitudes, as well as their contribution to shaping and/or maintaining gender norms, and their role in advocating for women's rights and gender justice.
Interest in the small and micro enterprises sector has recently surged in Jordan as the country recognizes their vital role in economic growth and social and economic development. Providing necessary support and appropriate legislation to these projects can generate new job opportunities and increase income levels, thereby alleviating the high unemployment and poverty rates.
Women's participation in the labor market is a crucial indicator of their position in society, and their empowerment and access to income sources positively impact society as a whole. Reports and studies indicate that empowering women and bridging the gender gap can lead to a more robust economy. However, women's involvement in entrepreneurship in Jordan remains limited due to societal discrimination that denies them equal access to opportunities and resources compared to men solely based on their gender.
